Remember Yertle?
Yertle was the ruler of his little pond. He sat on his throne and ruled all he could see.
He decided that he wanted to rule more and he ordered the other turles to pile upon one another and lift him higher.
His turtles did what they were told and as Yertle was lifted higher, he proclaimed himself ruler of all he could see.
But as the stack grew higher those turtles below started complaining. And all it took was a small shrug from those supporting him to topple Yertle’s reign.
Ultimately Yertle was dethroned, literally; coincidentally by a turtle named “Mac(k).”
I see similarities between Yertle and Jobs. Apple was small and wanted more. Now Jobs’ throne is pretty high, and he’s hurting those people that helped lift him up to where he is now. Will Apple get higher? Perhaps. But it time I’m certain Jobs (or his replacement) will feel the Yertle effect.
